Dr. Rodrigo Lobo Publishes and Speaks on “Technology Forecasting and Corporate Strategy”



June 10, 2020 | Academics, Business Administration, Conference Presentation, Faculty, Publication, Research

Rodrigo Lobo

Dr. Rodrigo Lobo

In the midst of the pandemic, Assistant Professor of Business Dr. Rodrigo Lobo has contributed to the highest tier in the field of management and business. Despite the cancellation of the Academy of Management (AoM) Specialized Conference Advancing Management Research in Latin America, where he had been accepted to present this year, Dr. Lobo’s paper was published in the conference’s prestigious Global Proceedings. Stemming from this accomplishment, Dr. Lobo was also guest speaker at the Institut Supérieur de Gestion (ISG) Lab Research Seminar for graduate faculty, which was held online.

Technology forecasting can help firms avoid the discontinuity of the corporate innovation cycle and overcome technology performance gaps to maintain long-term competitive advantages. Dr. Lobo’s paper, “Technology Forecasting and Corporate Strategy,” seeks to demonstrate how organizations develop future technology forecasting and the extent to which this is intertwined with corporate strategy. This work can help shed light on the role of technology forecasting in the resource orchestration process, thereby contributing to theory on the resource-based view of businesses.

Dr. Lobo has nearly three decades of corporate experience, having held executive positions in major global corporations and worked in 20 different countries, in addition to entrepreneurial experience in the publishing industry in his native Brazil. For over twenty years, he has also taught business at the undergraduate and graduate levels. Dr. Lobo joined the Guttman faculty in 2017. He holds a Ph.D. and a B.A. in Business, an M.B.A. in International Business, and graduate certificates in Marketing and Geographic Information Systems.