Guttman Community College Social Media Guidelines

Guttman Community College Social Media Guidelines

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      Creating Social Media Accounts

      Use of Guttman Name, Logo and Likeness

      Social Media Best Practices

      Using Social Media for Personal Use

      Managing Social Media Accounts

      Each social media account must have at least two administrators at all times: one primary administrator and one backup. A student may be enlisted to help manage an account but should not establish or have the highest level (admin) rights to the account.

      All accounts should have a shared guttman.cuny.edu email address, username and password so the account(s) is not tied to a personal email address or to a specific individual.

      Establishing a legacy system will avoid confusion over old or lost logins and passwords when individuals inherit the account(s). Social media admins of divisions and programs should keep a list of the passwords for their accounts. Please refer to the Succession Planning section for more guidance. Contact the IT Helpdesk if you need a shared email created.

      Each social media account must have a bio description that clearly states the office or department. Accounts should include a link to a relevant guttman.cuny.edu web address. Users will treat your account and interpret your messaging as a representative of the College. Monitor engagement on posts and report community violations accordingly using the platform’s reporting portals.

      Social Media Accounts for Senior Leadership

      Emergencies